Retail

Retail supply chain software for enhanced supply chain efficiency, encompassing warehouse & transportation solutions, inventory control, and strategic/planning modules.

Mixed Place integrates Mixed Reality content at two of Europe’s largest retail chains

After completing projects with Billa and Ahold-Delhaize, the company is now preparing to raise $7 million to market its technology globally

27-Feb-2019
Alon Melchner (pictured)
founder and CEO, Mixed Place
Mixed Place integrates Mixed Reality content at two of Europe’s largest retail chains
Israeli start-up Mixed Place, which develops a technology for creating Mixed Reality, has completed projects with two of Europe's largest retail chains - the pan-European supermarket chain Billa and the Belgian based global food chain Ahold-Delhaize. These chains used the company’s technology as part of a promotion campaign with the aim of increasing customer loyalty, interaction and sales.

Mixed Place has completed the first phase of development of an AR cloud infrastructure that will enable a wide range of commercial bodies to easily and quickly create location-based digital content, either stationary or moving, and place it with great precision in open spaces and within structures. The content can remain at the same exact location within a space and will evolve and become part of the reality without any time limit, and with total access for every user at any time and in an identical fashion.

Coinciding with the finalization of the development and implementation of projects at retail chains, Mixed Place took steps to raise $7 million develop their next stage of technology and to market its technology worldwide. This followed a $750,000 seed round in November 2017 from PPI Worldwide, which specializes in innovative sales promotion projects for retail chains around the world.

Mixed Place's technological infrastructure is now being offered for the first time to retail chains and advertising agencies that will be capable of quickly and easily distributing content globally. The next stage envisions the company making the technology available to start-ups and companies around the world, who will be able to leverage it for the development of Mixed Reality applications through a fast and simple process and to implement a global scaling up within hours.

Mixed Place, which was founded by serial entrepreneur Alon Melchner - founder of AR/VR and WakingApp - and Eitan Yurman, a veteran cloud evangelist, filed 15 patents, several of which represent significant breakthroughs in this new field. The new infrastructure is in effect a cloud infrastructure that allows the placing of 3D content at any spot in the world in an exacting format and permits accessibility based on the user’s location. The technology maps and "understands" the actual physical space and is capable for the first time to place the objects in pre-determined points that evolve into part of the reality similarly perceived by each viewer, without any time limitation.

Mixed Place will present its technology infrastructure next week at two highly respected conferences in the U.S.: Shoptalk 2019, the big retail industry conference in Las Vegas (March 3-6) and the Venture Summit | West 2019 investment conference in San Francisco (March 6-7). Fifteen start-ups including Mixed Place have been selected to present their technology to 100 leading Silicon Valley venture capital firms at the San Francisco gathering.

In the past few years there has been a marked advance in the development of Virtual Reality (VR) and Augmented Reality (AR). The term Mixed Reality (MR) integrates VR and AR and combines the real and virtual worlds, creating new environments and images where actual and digital objects coexist alongside each other and interact in real time. The global buzz surrounding the Mixed Reality market continues to break records with industry titans like Google, Apple, Facebook, Microsoft and many others increasing their manpower, development and financial resources devoted to this field.

Alon Melchner, CEO and founder of Mixed Place predicts that “within a few years Mixed Reality will become the dominant reality of our lives and billions of people will experience it on a daily basis as a new routine. Within two years digital glasses, that all major hardware companies are developing as a means of accessing digital content, will be as commonplace as the smartphone and the tablet. The technological infrastructure that we are now proposing will expedite the development of Mixed Reality applications and will successfully ease the penetration of digital glasses due to enter the market soon - and to be followed by contact lenses, holograms and other display methods.”

According to Melchner, Mixed Place's infrastructure will enable the development of an endless number of applications that will be connected and part of all the leading new technologies like 5G, IoT, AI and smart cities. The infrastructure will combine layers of information and objects that are fixed or moving in a space and will be displayed in accordance with the user’s location at museums, tourist attractions, smart cities, retail chains etc.

For example, the company's technology will enable the setting up of a sports wear store at a shopping mall within around 30 minutes. Such a store would be totally empty and without any actual furniture but would exhibit to visitors a ‘live’ display of personalized products in pre-determined locations within the store as if the products were real. The display would in effect be permanent and every visitor to the store would be exposed to the exhibit at any time without any changes occurring.

To watch a video on Mixed Place, please visit: youtu.be/QrCPom7p1ew

Replenishment As A Service (RaaS): A New Approach To Customer Retention

Research shows that acquiring new clients is six to seven times more expensive than retaining the ones you have.

Figures reveal mobile pallet could release 600,000 staff hours into UK convenience stores

The figure is revealed in CHEP UK & Ireland’s new guide which assesses the current challenges facing the sector.

Half of UK CIOs & CTOs invest in in-store digital capabilities to replicate the convenience of online services

New research by REPL Group reveals UK retail CIOs & CTOs are investing in up-to-date pricing and quicker payment options in-store.

REPL Creates Workforce Management Function in Microsoft Teams to Drive Employee Engagement

REPL integrate JDA Workforce Management with the Microsoft Teams interface to allow access to almost real-time employee information

Coop Sweden to Improve Availability and Reduce Waste with JDA

Leading Swedish grocery retailer to deploy JDA’s Category Management solutions to allocate space & localize planograms across 800+ grocery stores

Eco-conscious shoppers expect retailers to foot the bill for greener deliveries

Most British shoppers want eco-friendly online deliveries, but six in ten (62%) will not pay any extra for them

Cover Genius delivers for ShipStation’s global merchant network

ShipStation partners with global insurtech to offer merchants customer-centric insurance solutions

Honeywell Helps Apparel Logistics Group Triple Daily Output from its E-Commerce Distribution Center

Honeywell announced agreement to help the retail supply chain services provider via automated material handling solutions.

Bureau Veritas Advises the Food Industry to Lead On Sustainable Procurement As Demand Grows

Record numbers of consumers turn away from firms with a negative environmental and social impact

Boxing smart to slash carriage costs

Over-sized boxes often distresses consumers and at the same time shippers pay excessive charges to ship fresh air.

LC Waikiki Leads the Fashion Pack with Infor

Global Fashion Retailer Invests in Infor CloudSuite PLM for Fashion to Boost Agility and Drive Rapid Growth

Manhattan Associates and Newmine Partner to Advance Unified Commerce

Newmine joins the Manhattan Value Partner (MVP) program of leading supply chain and logistics, inventory, and omnichannel commerce providers.

Meyer adopts new HMRC Customs Declaration Service with Descartes

Meyer, the UK's largest kitchenware supplier and importer, has been one of the first retailers to successfully transition to the new HRMC (CDS)

Four steps to achieving successful demand forecasting

Forecasting remains one of the top three issues suppliers face

Atos to migrate the infrastructure of international retailer Damart to the cloud with Google Cloud

A 6-year contract for digital transformation combining Google Cloud Platform (GCP) and Atos’ Digital Private Cloud platform/

REPL supports BP to drive a global Retail Site transformation programme

New cutting-edge head office, back office and stock management system to operate in thousands of BP retail stores globally

Manhattan Associates and BRP Consulting Work Together to Deliver Next-Generation Unified Commerce Platform

The new partnership to deliver next-generation omnichannel and point-of-sale solutions that aid seamless, holistic shopping experience

Imagination Park Acquires Key Patents for the Augmented Reality Industry

Patent Portfolio Covers Augmented Reality and Location Based Games

IBM comes to offline retailers’ rescue with smart mirror technology in India

IBM is working on smart mirror technology to enhance the shopping experience and facilitate informed decision making for offline retailers

Retail Technology Firm Wins Queen’s Award for International Trade

REPL Group has today been announced as a winner of the prestigious Queen’s Award for Enterprise in the International Trade category.

Zorro Abarrotero Optimizes Space Plans with JDA

Leading Mexican retailer implements JDA Space Planning to enhance information processing and customer experience

Wincanton wins eFulfilment brief for Homebase

Full carrier management service to drive positive customer experience

JDA and Panasonic to Establish Joint Venture Company in Japan

Strategic agreement aims to expand provision of companies’ joint solutions to optimize factory, warehouse and retail digital supply chain operations

Ubamarket partners with Henderson Technology bringing in-store innovation to retailers and shoppers

Ubamarket has announced an innovative partnership with Henderson Technology

Ardene's Store Expansion Supported by Connected Retail Technology

Sensormatic Solutions offers wide range of loss prevention options and insights to address varied needs in more than 375 fast-fashion retail locations

Delivering the Future: FedEx Unveils Autonomous Delivery Robot

FedEx SameDay Bot is an Evolution for Same-Day, Last-Mile E-Commerce Deliveries

Spotlight on traders in retail: AEB hosts global trade business lunch at Retail Week’s LIVE

VIP Business Lunch on Wednesday, March 27, 12.40 – 1.40pm: “Dynamic global trade environments – what’s the key to success?”

Ryder Disrupts E-Commerce Industry by Enabling Manufacturers to Go Direct to Online Consumers

Ryder’s alternative to third-party marketplaces delivers 270% volume increase with 99.9% on-time delivery in peak season for a global manufacturer

What impact has technology had on the way we shop?

Technology and the internet have already drastically changed the shopping industry, but what does the future hold?

Retail spending bounces back in December but UK retailers faced a tough festive period

Retail spending bounced back in the UK in December 2018 after a tough November as GlobalData’s total retail index rose by 11.5 points

What’s in Store for Retail in 2019? Manhattan Associates Makes its Top 5 Predictions

Shoppers becoming ever more demanding and retailers under pressure to deliver the seamless service experience consumers crave

New JDA Survey Finds Retail C-Suite Embracing AI and Edge Technologies to Improve Customer Experience

New JDA Survey Finds Retail C-Suite Embracing Artificial Intelligence and Edge Technologies to Improve Customer Experience

Manhattan Associates Elevates In-Store Customer Service with Expanded Customer Engagement Solution

New Enhancements Give Store Associates the Tools They Need to Deliver a Consistently Outstanding Customer Experience

Theatro and Honeywell to Develop Enterprise Wide Mobile SaaS Solutions to Empower the In-Store Workforce

Honeywell to resell Theatro SaaS Services to provide a seamless service experience across Honeywell’s Mobility EdgeTM devices and Theatro’s IoT

Tinyclues Leads AI-first Transformation of Retail Marketing

Retailers using AI have measured on average 79% higher campaign revenue and a 51% increase in customer engagement

Zebra’s Mobility DNA Suite Achieves Oracle Validated Integration with Oracle Retail Store Inventory Management

Unified solutions streamline staff communications, device manageability and improve in-store associate productivity

Showcasing Leading AI and ML Solutions, JDA Predicts “What’s Next in Retail”

JDA will showcase how AI/ML helps retailers reimagine customer experiences featuring RaceTrac, bonprix and Morrisons

PR Agency One appointed to help Dutch retail software expand in UK market

Manchester's PR Agency One has just been appointed to help Omnia Retail, a pricing software for retailers, to launch itself within the UK.

Retailers must 'go the extra mile' to overcome inefficient and unprofitable delivery models

Capgemini global study finds 3 in 4 customers would increase spend and be more willing to try new offerings in return for satisfactory online grocery

JDA and InContext Solutions Partner to Provide the Next Generation Retail Merchandising

Combination of InContext’s mixed reality solutions and JDA’s category management solutions empowers in-store retailers

Christy Sports Selects Jesta I.S.’ Foundational Omnichannel Platform to Support Its Growth

One of the largest winter sports specialty retailers in the U.S. implemented Phase One of Jesta I.S.'s end-to-end foundational retail suite

itim presents its pricing and promotions software for retailers

UK retail software vendor, itim, is launching new cloud-based pricing and promotions software in 2019.

Atheon Analytics announces SKUtrak Developer: custom visual data analytics service package

SKUtrak® Developer unlocks advanced business insight by combining retailer and supplier data sources delivered through best-practice visual analytics

Simple driverless transport for quick retail returns

An online retailer’s profitability will stand or fall on having time- and cost-effective returns management.

Retail Stores Still Important for Holiday Shopping Experience

In-store shopper numbers for Black Friday week saw year-over-year improvement

Retail supply chain management and the rise of fast fashion

From the incredible pace of turnover in style trends to the excess waste it produces, today’s fast fashion phenomenon is a controversial topic

Discerning shopping tastes of younger generation around Black Friday revealed

69% of younger shoppers expect customer service to improve during the period, highlighting a desire for a positive experience

Christmas From the Couch: Why Retailers Should Pay Attention to ‘Sofa Sunday’

The Day Before Cyber Monday Plays an Important Role in Influencing Consumers’ Holiday Shopping Behavior