Supply Chain (SCM/SCE)

Supply Chain Management (SCM) & Supply Chain Execution (SCE) Software, Products & Solutions including Supply Chain Optimisation, hardware transport, supply-chain distribution software, freight software as well as load planning, vehicle routing & scheduling software in manufacturing and supply chain applications.

CHEP launch new smart in-store pallet display in the UK to support shopping sales and insights

Launch follows significant success in German market

06-Mar-2019
CHEP launch new smart in-store pallet display in the UK to support shopping sales and insights
CHEP, the leading FMCG and retail end-to-end supply chain specialist, has introduced small Bluetooth sensors to its quarter pallets in the UK, which are used as promotional displays by manufacturers and retailers. It follows the success of the technology in Germany where manufacturers have experienced significant upturns in new customers and voucher conversion rates linked to their promotions.

The small Bluetooth sensor, known as a beacon, is paired with the promotional goods stacked on the pallet which allows companies to send personalised promotional messages direct to customers’ phones. When customers come near the display, they receive targeted and relevant notifications. Digital vouchers and offers are then sent to their mobiles, using the store’s or manufacturer’s loyalty apps. Customers then redeem the vouchers or offers at the checkout.

Helen Lane, Vice President for Northern Europe at CHEP, said: “In the age of shop and go and mission-based shopping, grabbing consumers’ attention is harder than ever. Our technology helps retailers and manufacturers sell to shoppers when they’re most ready to buy. It’s like having a sales assistant in every aisle pushing the promotion but in an extremely targeted way.

“The development of the technology is part of our strategy to redefine the supply chain from supplier to shopper by focusing on the last mile and getting products into the shoppers’ carrier bags.

“Not only does it help to increase sales and ROI from promotions, it also provides invaluable insights on how shoppers respond to promotions, allowing future ones to be adapted accordingly. In addition, suppliers and manufacturers can use the solution to verify their promotions are in place in stores around the country without the need for expensive teams of people having to do in-store manual checks.”


In Germany where there are some 18 million product promotions a year, CHEP has already successfully introduced its beacon pallet display technology. Mondelez, makers of Milka and Oreo, have seen an uplift of 39% in coupon activation and an increase of 183% new customers following a trial of the smart promotion displays. Maggi, an international brand of seasonings, instant soups and noodles, also ran a promotional campaign using the technology over a five-week period across nine German hypermarkets. The campaign engaged close to 180,000 shoppers, generated €80,000 and attracted 24,000 new customers.

Iptor Selects Curbstone Corporation as Preferred Payments Solution Partner

The Mesa Group designated as Premier Partner for integration and implementation services

Hyper-personalisation through demand-driven supply chains

Digital giants have been leading the way with latest technologies, including AI and real-time data to provide massively tailored products and services

Command Alkon Named Great Supply Chain Partner for 2nd Consecutive Year

Selected for Helping Companies in Construction Transform Their Supply Chains with Best-of-Breed Technology

Elemica Enables Zero Disruption to Supply Chain on SAP Upgrades

Interoperability Significantly Simplifies Time and Effort for Migration

Ryan Estis Slated as Opening Keynote Speaker for ELEVATE – Construction’s Heavy Work Conference

Ryan Estis Slated as Opening Keynote Speaker for ELEVATE – Construction’s Heavy Work Conference

SCALA continues growth with new executive appointment

The leading provider of management services for the supply chain and logistics sector with executive director

The business impact of the new PM’s approach

Smart procurement expert Alex Saric warns that businesses trading with the EU need to urgently review supply chain operations ahead of Brexit

ELEVATE - Construction’s Heavy Work Conference & Expo

Offering Extensive Educational and Business Performance Sessions that Deliver Value and Help Drive Success in Your Organization

Command Alkon Introduces supplyCONNECT Replenish to Simplify Receiving of Raw Materials for Ready Mix Producer

Automates Manual, Paper-Based Processes to Improve Accuracy and Collaboration

Research finds that 3PLs still lack innovation

Third-party logistics companies (3PLs) are lacking in proactivity and continuous improvement, according to the latest research

Businesses must urgently solve their e-commerce supply chain challenges to unlock the full value of this power

New DHL report reveals majority of companies have failed to fully implement an e-commerce strategy despite recognizing its importance

The Modern Supply Chain Must Be Flexible – How Does Yours Compare?

Effects of globalization, economic volatility, e-commerce and changing product mix and customer preferences on the traditional supply chain

Overcoming zero visibility in the M&S supply chain

How Marks and Spencer transforms food supply chain operations

AEB’s new Customs Heroes drastically simplifies customs clearance and international growth

Take your business into new markets. Cut costs in shipping and personnel.

Sainsburys, BOSCH and Dyson amongst speakers confirmed for leading supply chain debate

On 27th June with five speakers from supply chain and logistics leadership roles at some of the UK’s biggest brands.

Honeywell Launches Online Store to Streamline Access to Business-Critical Software

Direct access to discovering and purchasing Honeywell and third-party enterprise mobile apps

NetApp Revolutionizes Data Fabric to Dominate Hybrid Multicloud

Company gives customers the freedom to choose any cloud with one experience

Going, Going Greener

Bureau Veritas spearheads the importance of a sustainable supply chain on world accreditation day

The Story Behind Stopping Counterfeit Tobacco

New European Union regulations require tobacco manufacturers track products

Basketball Hall of Fame Selects Imagination Park’s Augmented Reality Solution

Basketball HOF to Launch First-Ever AR Fundraising Program this Summer

Zetes supporting the fightback of the illicit supply of tobacco

Six major Belgian tobacco manufacturers are working with Zetes to make their supply chain compliant with the revised Tobacco Products Directive (TPD)

Centiro with new Senior Vice President to lead North America expansion

Kevin Crough appointed to lead Centiro’s continued North America expansion

Are Retailers Waking up to the Supply Chain Visibility Imperative?

Supply chain research from Zetes followed by comments from Amir Harel, Zetes' General Manager of Visibility Solutions

A.G. Barr partners with SCALA to implement successful Demand Driven production

Cloud-based supply chain solution to improve product lines stability

Gartner Identifies the Top 8 Supply Chain Technology Trends in 2019

Analysts Will Explore Top Industry Trends at Gartner Supply Chain Executive Conference, May 13-16 in Phoenix, AZ

Call for Speakers Open for Construction’s Heavy Work Conference - ELEVATE

Seeking Submissions for Stories that Deliver Value and Help Drive Success across the Construction Industry

Manhattan Associates Reports Record First Quarter 2019 Performance

Company raises full-year Revenue and EPS guidance

BSI reports top supply chain themes for 2019

BSI SCREEN’s new report highlights the top challenges, developments, and trends likely to impact supply chains this year

Award Honors Dairy Brand’s Supply Chain Transformation Initiative

Logility Voyager Solutions™ as the platform for the digital supply chain optimization

Iptor announces launch of Mobile CRM Light

Add-on module fully integrated into core ERP solution DC1 to accelerate sales processes

Mitsubishi Heavy Industries Selects PTC Windchill to Drive Innovation and Improve Operational Efficiency

Advanced Capabilities of PTC Windchill Displace Competitive Product at MHIET

Butcher's Pet Care: transforming promotions and offers with SKUtrak

Butcher’s Pet Care, the UK’s number one canned dog food brand, has embraced a new way of working through SKUtrak.

Palletways London Appoints Experienced General Manager

Palletways London has appointed Colin Sturgess as its new general manager to develop the business in London, the South East of England and Europe

Asian manufacturing and logistics sectors power ahead with IoT adoption despite some concerns

New report reveals the readiness of Asian manufacturers and supply chain enterprises in the adoption of innovation in the IIoT

CHEP celebrate twelve years of injury-free working at Dublin plant

CHEP has celebrated twelve years of incident-free working at the company’s Dublin plant through an industry leading health & safety initiative

Government launches flagship auto supply chain programme – SMMT Industry Forum will support the delivery

New government-backed programme to improve UK manufacturing competitiveness and productivity is open for business

Mulberry Implements Aptos to Support Supply Chain Transformation

Live with Aptos Planning, the iconic British brand will implement Aptos PLM and Supply Chain Management solutions as a second phase of the program

Tecsys Extends Supply Chain Solutions with DOM Capabilities to Optimize Omnichannel Fulfillment

Company’s warehouse management system (WMS) extended with top-tier distributed order management (DOM) capabilities

Command Alkon Announces Panelist, Tammy Presswood, to Participate in the “Women in the Industry” Webinar

Webinar Will Discuss the Challenges of Being A Woman in the Construction Industry, Balancing Career and Family

Zebra Technologies to Launch New Digital Supply Chain Solutions at ProMat 2019

Tablets, mobile computers and RFID solutions will drive intelligent fulfillment

Brambles among the top three sustainable companies in the world

Dow Jones’ Barrons magazine and Morgan Stanley Capital International have ranked Brambles as world-wide sustainability leader

SAP Executives Named Leaders in Supply Chain and Procurement Innovation for Eighth Year in a Row

As we look to the rest of 2019, organizations should expect to face many roadblocks and added pressure to evolve supply chain planning

Making international trade simpler: AEB partners with IoD on “2019 Open House on the Road for Global Business”

Trading with and expanding to international markets is the focus of 7 events for business leaders by the Institute of Directors

Implico shows the downstream industry how to become an ”Intelligent Energy Enterprise”

International SAP Conference for Oil and Gas in Milan: Implico shows the downstream industry how to become an ”Intelligent Energy Enterprise”

Priority Software Expands Presence in Europe, Acquires Belgium-based ERP Software, OPTIMIZE GROUP

Purchase of the “OPTIMIZE GROUP” enables Priority Software to foster its presence in Western Europe to better serve its rapidly growing customer base

Renovotec Acquires Supply Chain Mobile Technology Company Spirit Data Capture

Expanded company will have a combined turnover of £25 million

Descartes Sponsors True Heroes Racing for 2019 Season

Descartes has announced its sponsorship of True Heroes Racing

French Popcorn Company Nataïs Uses Blockchain for Digital Supply Chain Transparency

SAP partner STMS is helping French popcorn producer Nataïs digitalize its supply chain and provide transparency to consumers.