Demand Planning / Forecasting

Demand Planning Systems, Demand Forecasting, Scheduling, Execution, Collaborative Planning, Forecasting and Replenishment, Sales & Operations Planning(S&OP) and improving quality control functionality.

Haribo Sweets Supply Chain Success

Sweet-maker reduces wastage and obsolete stock by 5% in less than two years after implementing FuturMaster supply chain technology

Haribo Sweets Supply Chain Success
Haribo, the European manufacturer of sweets including jelly babies, gum bears and liquorice, has 19 production sites and 10 distribution centres around the world. Employing around 6,000 people worldwide, it exports to over a hundred countries. Yet keeping up with demand for its much-loved sweets and becoming more of a global player also brings with it the pressures of managing an increasingly complex supply chain.

Over the past decade, Haribo France has structured and streamlined its supply chain by redefining the logistics set-up and putting in place a dedicated planning team. New forecasting technology recently implemented through specialist provider FuturMaster has led to significant savings in stock losses and wastage and improvements in customer service levels.

Pick n Mix

According to research from Kantar, over half of people purchase sweets on the basis of an impulsive purchase and not knowing in advance what type to buy beforehand. This, says Elsa Cros, a demand planning specialist at Haribo, makes sweets ideal for stocking plenty of different flavours and continually launching new lines and promotions to maximise market share.

With every household buying an average of 3.6kg of sweets a year, Haribo France is obviously keen to steal a march on rivals. Haribo is the market leader in France, where it’s the number one gums and jellies brand. In 2018, Haribo saw sales rise to €248m, meaning it controls over a third of the total market, valued at €705m according to independent figures from Nielsen.

Within the last year, five new Haribo stores have opened in the outskirts of Lyon, Paris and Cagnes sur Mer, in addition to existing stores in Paris, Marseille and Toulouse, as well as a museum of sweets at one of its factory sites in Uzes, France.

Planning new ranges, promotions and seasonality play an increasingly important role. The biggest selling periods for sweets are generally around Halloween and also during the February spring-break Carnival season - particularly celebrated across southern Europe and in Latin America.

Cros believes that launching new products is one of the best ways of driving sales in the sweets category. Out of the top twenty best-sellers in the sugar confectionary market, eleven were Haribo - whether new variety packs or new flavours. Its first foray into chocolate covered marshmallows has proven at this stage a successful and promising initiative. New reduced-sugar sweets have also been launched.

Planning promotions

Nonetheless, planning new ranges and trying to forecast ahead the exact quantities of 800 varieties of products at different times of year (and delivering them as and when required to thousands of retailers) is not an easy task. From its two distribution centres and factories in France, over 50,000 tonnes of sweets are manufactured a year and 18,000 deliveries are made to retailers around France, with 30,000 pallets destined for export.

“Taste and preferences vary from country to country and region by region, so we have to adapt to each accordingly,” says Cros. “For instance, Italians are very fond of liquorice, so the product mix needs to reflect this.”

Before implementing FuturMaster demand and promotion planning software in 2017, the complicated task of managing supply and demand was mainly manual, and, says Cros, extremely laborious.

“We used to spend a lot of time on manual data entry before, although not that regularly,” she says. “There’s much better integration today and more collaboration.”

Now, automated systems are in place to provide accurate forecasts and detailed production and promotional plans up to a year in advance. The introduction of a dedicated S&OP (sales and operations planning) programme also ensures that every department - from sales and marketing to production and finance - are regularly involved in exchanging information and sharing goals.

Scheduling production and making sure that the right ingredients and packaging materials are available whenever and wherever required is another important aspect of using the software. Up to 3,700 trucks running regularly between the various factories and distribution centres Haribo manages across Europe helps facilitate this and keeps stock moving.

Sweet sales

Since the deployment of the new technology, forecast accuracy has gone from a previous low of 60 percent up to 80 percent and service levels approached 99 percent in 2018. Within the last year or so, slow-moving stock and the amount of product obsolescence have been divided by three.

Sales are also up in 2018: 1.7% over the last year, compared to an average drop of 3.1% across the confectionery market, according to research data from Nielsen. In France, Haribo now controls 39 percent of the entire sweets category.

Next, Haribo plans to hone its sights on further improvements in the supply chain, including better planning of promotions and seasonal launches with retailers. In FuturMaster’s latest version of promotion planning tools, new developments in artificial intelligence (AI) are making it easier to predict with greater accuracy what types of products consumers are most likely to want to buy. For instance, machine learning can be used for taking into account many other outside factors that might influence demand, such as monitoring the weather, or social media feeds. AI can also help identify and alleviate problems of popular items selling-out, making the manufacturer more reactive, especially in case of new product launches and promotions.

Such advances in technology are clearly going down a treat and hitting the sweet spot at Haribo.

Four Things You Probably Didn’t Know About Inventory Planning and Sustainability

Four ways smart supply chain planning directly impacts sustainability initiatives

Festive Season Blind Spot

Poor demand planning expected to drive massive errors over the festive shopping season

FuturMaster launching a new AI-powered forecasting software

The new solution will help manufacturers and retailers launch new products more successfully

ClickSoftware Named a Leader in IDC MarketScape for Worldwide Mobile Field Force Management Solutions

ClickSoftware recognized for its dynamic schedule optimization technology

Construction Sector Giant Saint-Gobain Partners With RELEX in Nordic and Baltic Regions

Uses Unified Retail Planning Technology to Improve Forecasting and Replenishment in DCs and Stores

Pet food manufacturer snaps up FuturMaster supply chain technology across globe

Royal Canin has started to roll-out FuturMaster’s cloud-based demand planning software as part of a supply chain initiative

Poultry producer Ingham’s implements FuturMaster software to pluck demand

Ingham has implemented FuturMaster’s demand planning software to help more accurately forecast

E2open’s Supply Chain Workflows to Power Billions of Connected Mobile Devices

Continued Platform Expansion Includes Mobile Enhancements with Order Management, Improved Demand Workflows and New Demand Planning

Hancocks Turns to Logility’s Halo Platform for Supply Chain Analytics to Support Growth

Iconic New Zealand Beverage Company Drawn to Halo’s Industry-Specific Functionality and Excellent Customer Service

JDA Introduces Luminate Demand Edge to Power Self-Learning, Autonomous Demand Forecasts

SaaS-based solution extends and enhances JDA’s existing demand planning solutions by leveraging leading AI/ML capabilities from Blue Yonder

Oliver Wight and Ernst & Young LLP collaborate to address enterprises’ planning challenges

Alliance focuses on addressing business planning challenges in the face of rising customer demands and evolving market landscape

World’s best-selling beer taps into FuturMaster technology to streamline supply chain

China Resources Snow Breweries has started to implement FuturMaster demand planning software to help increase profitability and customer service

Underwear apparel company Hanes rolls out FuturMaster demand planning software to boost global supply chain

HanesBrands is deploying a standardised IT system to help with supply and demand forecasting in more than twenty-five countries

Logility Sponsored Research Reveals Demand Segmentation Drives Significant Forecast Accuracy

Logility today announced the availability of the report, Demand Segmentation Users are Better Equipped to Manage their Channel Challenges

Neovia is Building the Future of Its Supply Chain with DynaSys Cloud DSCP

DynaSys today announced that Neovia selected the DynaSys Cloud DSCP solution, including the Demand Planning

Griffith Foods Expands Global Roll-out of Logility

Logility, Inc. announced Griffith Foods is expanding its use of Logility Voyager Solutions™ to more regions around the world

AkzoNobel Specialty Chemicals Achieves a One-Plan Harmonized S&OP Process With Arkieva

The harmonized planning system delivers a single-source planning process; providing AkzoNobel Specialty Chemicals with real-time visibility.

UK olive and continental food supplier preps supply chain with Futurmaster software

Products packaged and delivered daily range from continental meats, chilled olives, antipasti and tapas to fresh pasta and seasonal snacks.

Logility Acquires Halo Business Intelligence to Expand Advanced Analytics

Rapid Insights Driven by Artificial Intelligence and Machine Learning Turn Data into Action

Kingston Technology Chooses Logility’s Supply Chain Solutions for its HyperX Gaming Division

Award-winning Software Solution Tracks, Plans & Optimizes Supply Chain Planning for Leading Gaming Peripherals Division

LLamasoft Demand Guru Helps Companies to Accurately Predict and Investigate Key Drivers of Demand

Advanced Demand Modeling Solution Speeds Analysis and Understanding of Market Demand Drivers, Improving Decision-Making and Overall SC Design

Infor and Planixs Partner to Offer Banking and HCM Solutions in the Cloud

Leading Technology Providers Collaborate to Deliver Extended Software Capabilities to Customers

UK bread manufacturer Warburtons boosts supply chain with FuturMaster

Warburtons prides itself on the freshness of its bread, manufactured and delivered daily to over 18,500 retailers.

OM Partners positioned as a leader in the Gartner Magic Quadrant for S&OP

OM Partners has been placed as a leader in the Magic Quadrant for Sales and Operations Planning Systems of Differentiation by Gartner

Solteq has acquired share majority of Analyteq Oy

Stock replenishment analytics to support total solutions for commerce

Fox’s Biscuits streamlines production with FuturMaster SC technology

Fox’s, the £250m UK biscuit company, has improved its forecasting, manufacturing and promotions planning practices

WHSmith Travel to Implement RELEX’s Supply Chain Optimisation Technology

WHSmith Travel aims to increase availability and better manage waste through improved stock forecasting and replenishment with RELEX Solutions

Direct Wines Better Predicts Customer Demand with Infor

Leading Wine Merchant Implements Cloud Applications to Align Marketing, Merchandising and Supply Chain Operations

Infineum Selects Logility to Optimize Supply Chain Performance

Leading Global Manufacturer Set to Boost Supply Chain Performance with Logility’s Multi-Echelon Inventory Optimization

Laying the Foundation for Advanced Supply Chain Planning Capabilities in the Food and Beverage Industry

As a former Director of Supply Chain Management for a large multi-channel food manufacturer I experienced first-hand the variety of challenging problems

French rail company SNCF deploys FuturMaster solution to optimise the maintenance of its trains

FuturMaster’s forecasting technology improves regulation of spare parts for rolling stocks

Rules and controls to achieve permanent perfection

DISKOVER gives ERP systems a lasting boost

Lectra’s latest fashion PLM solution reaps highest score in industry expert evaluation

Extended scope and strides forward in key functionalities, including material forecasting, deliver number one industry ranking for Lectra Fashion PLM in WhichPLM benchmark studyudy

Food Colouring Specialist Boosts Supply Chain Performance with Logility

Sensient Colors has achieved significant benefits since deploying Logility Voyager Solutions™

Pernod Ricard Drinks to Better Demand Forecasts with Infor

Pernod Ricard, owner of brands such as Absolut, Campo Viejo, Malibu, Jameson and Chivas Regal, says it has made substantial improvements in demand forecast accuracy using Infor Demand Planning.

Cargobase Launches New ‘Lane-Contracts’ Feature

Cargobase, an online platform for ad hoc freight, has successfully launched a much-requested feature by Fortune 500 multinationals in the semiconductor and electronics industries.

CargoPlanner Launches Third Module in Breakbulk Optimising Software

CargoPlanner in Sweden is now launching the third module in what it calls its “state-of-the-art” online software for planning and optimizing breakbulk and project cargoes in ships. Selected For Ports Congestion Reduction Scheme, the leading software solution to automate matchbacks in Europe and North America, has been selected by De Verkeersonderneming to take part in the inaugural Marktplaats Voor Logistiek program

What Is Your Supply Chain Planning Score?

Got five minutes? That’s all the time it takes – according to Demand Solutions

Meira Drinks to Better Demand and Factory Management with Infor

Infor M3 and Infor Demand Planning Set to Help Coffee and Spice Leader Grow

Leading Analyst Firm Publishes White Paper on How IoT-Enabled Analytic Applications Will Revolutionize Supply Chain Planning and Execution

For the first time, complex global organizations can purchase solutions that offer unprecedented end-to-end supply chain visibility

Imperago Workforce Design solution provides optimum shift patterns to support staff wellbeing and business needs in Logistics sector

Totally new class of software solution helps businesses meet ever changing legislative, financial and operational challenges of Logistics and Warehouse workforce management while significantly reducing overtime costs

Land O’Lakes Selects Terra Technology Multi-Enterprise Demand Sensing

Land O’Lakes, Inc., one of America's premier agribusiness and food companies, has purchased Terra Technology’s Multi-Enterprise Demand Sensing software-as-a-service solution.

Infor Announces Demand+ to Help Accelerate Supply Chain Forecasting

Comprehensive Demand Planning Designed to Help Manufacturers and Distributors Improve Forecasting, Boost Collaboration and Implement More Efficient Practices

Slotting 4.0: Automated slotting with inconsoSLM

With the slotting management tool inconsoSLM, inconso presents a ready-to-use software solution for optimizing the warehouse organization.

Access offers a blueprint for inventory reduction

Keeping control of inventory has probably never been harder.

Highland Spring Group Invests in Customer Service with Infor

Infor Demand Planning to Help Achieve Double Digit Demand Forecast Accuracy Improvements

Logility Names New President

H. Allan Dow Promoted to President and Geoffrey W. Cobleigh Promoted to Senior Vice President of Sales for the Americas

An S&OP Q&A with SCM World’s Kevin O’Marah

Logility's Karin Bursa recently sat down with Kevin O’Marah, Chief Content Officer at SCM World, to discuss one of the hottest topics in supply chain—sales and operations planning (S&OP). From top drivers to best practices and benefits, a lot of ground was covered in this two part post.

Kramp Orchestrates Order Fulfilment across European Wholesale Operation with Manhattan Omni-Channel Solutions

Kramp Groep, one of Europe’s largest technical wholesalers operating as a one stop supplier of spare parts, technical services and business solutions, is implementing Manhattan Associates, Inc.