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Citi Retains Top Honor as World’s Best Digital Bank 2018

16-Nov-2018
Citi Retains Top Honor as World’s Best Digital Bank 2018
Citi has again been named the World’s Best Digital Bank by Global Finance magazine. As the World’s Best Digital Bank, Citi was selected from 300 banks globally, that were assessed against a wide range of criteria focused on strategy, features and functionality in the online and mobile channels. Selection criteria included acquiring, retaining and servicing online customers, success in getting clients to use digital offerings, growth of the online customer base, breadth of products offered, evidence of tangible benefits gained from digital initiatives, and website design and functionality.

“Digital transformation is reshaping our world, bringing companies, partners and their customers closer together than ever before,” explained Naveed Sultan, Global Head of Treasury and Trade Solutions, Citi. Mr. Sultan further stated, “Part of this accelerated digital trend is the shift in our clients’ expectations for a better experience, and data driven insights, along with integrated and innovative solutions which assist them in being successful in a digital economy. Winning this year’s World’s Best Digital Bank Award affirms Citi’s commitment to support our clients as they respond to rapid market shifts, as we deliver exceptional client experience through continuous innovation.”

"Our strategic decision to go 'mobile first' several years ago, has been transformative for our business," said Citi Global Consumer Banking CEO Stephen Bird. "As banking moves beyond the bank, we are rapidly becoming our customers' 'always on' financial partner, delivering a simpler, better, faster experience direct to the consumer. We are proud to be recognized as the world's Best Consumer Mobile Bank."

"We are extremely pleased to have been recognized by Global Finance as this year’s best digital bank globally," said Tapodyuti Bose, Global Head of Channel and Enterprise Services, Treasury and Trade Solutions, Citi. "This award recognizes our unwavering commitment to providing the best client experience by creating innovative digital solutions. Over the last year we have made significant enhancements to our CitiDirect BE® and CitiConnect® solutions, and our clients have come to rely on Treasury and Trade Solutions as the industry leader and a technology pacesetter.”

CitiDirect BE® and CitiConnect® are a part of Citi Treasury and Trade Solutions’ omnichannel digital banking product suite. CitiDirect BE® is an institutional digital banking platform comprised of CitiDirect BE® online, CitiDirect BE® App and CitiDirect BE® tablet. CitiConnect® is Citi’s industry leading suite of institutional connectivity options, including CitiConnect® API and CitiConnect® API Developer Portal. Over the last year, significant enhancements have been made to CitiDirect BE and CitiConnect, in an effort to deliver value to clients through ease of use, real-time banking, digital security, data insights and AI.

In addition to being recognized as the World’s Best Digital Bank, Citi received the top honor in a number of global and regional award categories.

Global Awards:
  • Best Overall Global Digital Bank 

Corporate/Institutional Global Awards:
  • Best Corporate/Institutional Digital Bank
  • Best Corporate/Institutional Most Innovative Digital Bank
  • Best Corporate/Institutional Online Cash Management Bank
  • Best Corporate/Institutional Online Treasury Services Bank
  • Best Corporate/Institutional Trade Services Finance Bank
  • Best Corporate/Institutional in Mobile Banking Bank
  • Best Corporate/Institutional Mobile Banking App
  • Best Corporate/Institutional Information Security and Fraud Management Bank

Corporate/Institutional Regional Awards:
  • Best Corporate/Institutional Digital Bank in Africa
  • Best Corporate/Institutional Digital Bank in Asia-Pacific
  • Best Corporate/Institutional Digital Bank in Latin America
  • Best Corporate/Institutional Digital Bank in Middle East
  • Best Corporate/Institutional Digital Bank in North America
  • Best Corporate/Institutional Digital Bank in Western Europe

Consumer Global Awards:
  • Best Consumer Mobile Bank

Consumer Regional Awards:
  • Best Consumer Digital Bank in Asia Pacific 

Citi Treasury and Trade Solutions (TTS) enables our clients' success by providing an integrated suite of innovative and tailored cash management and trade finance services to multinational corporations, financial institutions and public sector organizations across the globe. Based on the foundation of the industry's largest proprietary network with banking licenses in over 90 countries and globally integrated technology platforms, TTS continues to lead the way in offering the industry's most comprehensive range of digitally enabled treasury, trade and liquidity management solutions.

Digital has transformed the way Citi’s Global Consumer Bank acquires, engages with and services over 100 million consumers in 19 markets. Citi has, and continues to, introduce a full suite of new mobile capabilities across lending, investing, payments and cards and embed its services in the most popular social and e-commerce platforms in the world to deliver an experience that is simpler, better, faster and more personal across every channel. As a result, growth in mobile customers is up 24% year over year.