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Europa Showfreight Sets Sights on Success

Jeff Broom (pictured)
Showfreight Manager, Europa Worldwide Group
Europa Showfreight Sets Sights on Success
Europa Showfreight, a dedicated division of ambitious, independent logistics provider Europa Worldwide Group, is celebrating a record year and anticipates further success after Brexit.

Europa Showfreight, which is based at Europa’s facility in Minworth, achieved a 30 per cent increase in turnover and a 17 per cent increase in overall profit in 2018. The team expects this year to be even more successful and is now looking to recruit new staff to deal with a flood of new enquiries, destinations and customers.

Jeff Broom, Showfreight Manager at Europa, said the division’s success was due to an increase in the awareness of the Europa Showfreight brand within the industry. He added: “Much of our success has stemmed from working on larger shows with events in Shanghai, Hong Kong and South America all contributing to another bumper year for us. We’re also working with a number of new overseas partners, such as Cretschmar Messe Cargo in Germany and Fulstandig in Brazil, who go that extra mile to ensure exhibitors get a stress-free build up and break down.”

The team is also in talks with trade bodies in the chemical, manufacturing and automotive industries with potential new destinations including Kenya, Columbia and the Philippines. UK medical companies are another area of focus with an increase in demand for UK medical products.

Jeff expects Europa Showfreight’s success to continue and said Britain leaving the EU on 29th March 2019 will be another positive step. He comments: “We are well-prepared for all eventualities. In the event of a no-deal Brexit, we are expecting an increase in demand because exhibitors will require the services of a specialist forwarder such as ourselves to get their goods on to the exhibition stand.

“Our agents all over Europe are now set up in case of a no-deal scenario, and will be able to clear goods on site with minimum delay. Whilst it will not be easy at the start, and we can expect delays at the border initially, things will inevitably settle down. This is something we are already doing all over the world so we will simply return to way we used to do things, achieving the same transit times and service as we do now.”

Europa Showfreight announced its partnership with Cretschmar Messe Cargo in November last year. The companies will work on large events across Germany throughout 2019, including: GIFA, the world’s leading trade fair for casting technology in Dusseldorf; IFFA, the leading international trade fair for the meat industry in Frankfurt; and FachPack, the European trade fair for packaging processing and technology in Nuremberg.

Jeff was elected to the Board of Management of the International Exhibition Logistics Association (IELA) in 2018 – the same year that he celebrated his 20-year anniversary with Europa.

As well as its specialist Showfreight division, Europa Worldwide Group provides services for Road, Air & Sea and Warehouse operations. The company employs more than 900 people across 16 sites in the UK, plus Hong Kong, Belgium and the Czech Republic, and is represented in 100 countries.