Food / Beverage

Software applications that streamline and automate business processes throughout the supply chain to improve planning, optimise inventory levels, reduce costs, and respond quickly to changes in customer and supplier demand.

Sales & Order Management Automation Improves Dramatically With TrueCommerce Nexternal eCommerce Platform

04-May-2017
Sales & Order Management Automation Improves Dramatically With TrueCommerce Nexternal eCommerce Platform
This highly successful and growing winery was challenged to find an eCommerce provider that could meet its specific requirements for online B2C and wine club sales.

OBJECTIVE
Reduce shopping cart abandonment, improve lagging online sales and increase automation across order management processes by replacing an underperforming eCommerce solution

SOLUTION
Move to the TrueCommerce Nexternal eCommerce Platform for greatly improved customer engagement, outstanding flexibility to support a winery’s unique needs, and robust integration with Maryhill’s point-of-sale and compliance solutions as well as the Amazon Marketplace

BENEFITS
A “shocking” increase in online sales, including an 82% increase in gross revenue during an annual holiday sales event in November

An immediate and massive decrease in shopping cart abandonment

Robust, proven integrations with other key industryspecific, order-related systems, including the Microworks point-of-sale system and the ShipCompliant compliance and transaction solution

Seamless integration with the Amazon Marketplace, eliminating the need to manage those orders separately

“ Our storefront lets customers choose between pickup, ship or a mix of both in the same order, and even lets them specify multiple ship-to locations. You can even see all of that in realtime in your shopping cart, which is very nice. Those are pretty powerful features that other eCommerce systems don’t offer.” – Cassie Courtney Sales & Marketing Director, Maryhill Winery

To read the full case study please click here.