Print & Label

RFID label, Thermal Transfer Label and Barcode Printers, Star Ticket Printers, barcode generation software, POS Printers and Networked Thermal Printers, including mobile labelling technology and mobile printer applications.

Brother Mobile Solutions Celebrates a Decade of Success

David Crist (pictured)
President, Brother Mobile Solutions
Brother Mobile Solutions Celebrates a Decade of Success
Brother Mobile Solutions, Inc. (BMS), a provider of award-winning mobile and desktop printers, is celebrating its 10th year in business, marking a decade of innovation in the development of comprehensive mobile printing and labeling solutions serving mobile workers. Since its founding, BMS has achieved continuous growth in the development of solutions spanning retail, field service, public safety, beverage delivery, transportation and healthcare. BMS is now nearly three and a half times its original size with more than 40 employees, based at its Colorado headquarters and throughout the USA.

BMS’ parent company, Brother Industries, Ltd. (BIL) is also commemorating its 110th anniversary this year and celebrating its commitment to an innovative-driven culture that has powered its evolution from a sewing repair services company, into a diversified global enterprise. BIL’s anniversary theme “Embrace the Past. Create the Future” showcases their vision to continually anticipate and respond to the challenges faced by customers across diverse markets with technology-enabled solutions designed for real work that delivers real value.

Culture of Innovation Drives Success
According to David Crist, President of Brother Mobile Solutions, “Since our inception, our approach has been ‘intrapreneural’ – an entrepreneurial company within a larger corporation with the mantra to propel innovation and growth. Our team is extremely proud of the contribution we’ve made as we work collectively to solve the challenges our customers face.”

He continued, “From the get-go, Brother expected us to serve as an example for developing, implementing and scaling higher growth business strategies. We’ve taken our innovation mandate seriously, extending it not only to products and solutions but also to the way we market, take care of customers and handle tech integration and support.”

Crist noted that a key ingredient of Brother Mobile Solutions’ success is the infrastructure support Brother has provided – from human resources to legal to accounting – allowing BMS to focus on product and services innovations and the development of ISV and channel partnerships.

Ravi Panjwani, Vice President of Marketing and Product Management for Brother Mobile Solutions points out that “the support and collaboration of our parent company BIL has allowed us to pursue a product roadmap that delivers the features and functionality today’s mobile workforces really need. We’re particularly proud of the industry awards and accolades that we’ve received as a result.

Other invaluable success drivers include recruiting and retaining people with a discovery mindset, a teaming orientation, going to market from a value proposition perspective, offering innovations in connectivity and custom configuration to ensure our solutions solve our customers’ pain points and lastly, a data driven approach to vertical market expansion and product development.