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Zebra Technologies’ Tablets Enhance Customer Service At Mcdonald’s Brazilian Drive-Thru Windows

18-Apr-2019
Zebra Technologies’ Tablets Enhance Customer Service At Mcdonald’s Brazilian Drive-Thru Windows
Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, today announced that McDonald’s Corporation has selected the ET50 tablet for the drive-thru experience at restaurants in Brazil. The company, leader in fast-food market, chose the ET50 for its ease of use, enterprise-class features and Zebra’s expertise in the hospitality industry. McDonald’s can synchronize drive-thru orders with the POS software, allowing orders to be processed faster and reduce wait times, resulting in an improved customer experience.

"McDonald's has always been attentive to the demands of its customers, implementing innovative solutions that deliver positive experiences to the more than 2 million people served every day - from first contact to order delivery. Using Zebra Technologies, which is already implemented in 150 restaurants, we will reduce waiting times and increase consumer satisfaction, "said Renata Zepelini, IT Director at McDonald's.

The intuitive ET50 tablet features a modern, consumer design with enterprise-class features necessary to meet McDonald’s business needs. McDonald’s selected Zebra’s 10-inch ET50 which includes enterprise-class durability, long-lasting battery and fast networking connections.

“Forward-thinking restaurants like McDonald’s are embracing enterprise-class technology like the ET50 to accelerate service delivery, improve order accuracy, enhance operational efficiency and deliver a better overall guest experience,” said Vanderlei Ferreira, General Manager for Zebra Technologies Brazil. “Zebra provides a performance edge to those on the front lines of fast-casual and quick-service restaurants (QSR) by optimizing service, speed, food quality and safety at every point of the dining experience.”

KEY TAKEAWAYS:
  • By deploying the ET50 tablet, McDonald’s Brazil has processed orders faster, reduced wait times and increased the number of customers served. 
  • Zebra designed the ET50 with front line users, workplaces, and workflows in mind, building in ease of use, reliability and ruggedness to help optimize in-motion operations through connected and collaborative workflows.