Planning (APS)

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TXT Retail selected by Build-A-Bear to support global growth

21-Jan-2015
TXT Retail selected by Build-A-Bear to support global growth
TXT Retail, leading provider of integrated and collaborative End-to-End Planning solutions for the Fashion, Luxury and Consumer sectors, signs up a new client in North America: Build-A-Bear Workshop, Inc. Build-A-Bear Workshop® will implement the TXT Retail Planning solution, including merchandise, store, pre and in-season planning across all channels.

"We are excited about this new project," commented Peter Charness, SVP North America and Global CMO at TXT Retail. "Build-A-Bear is a very special brand; it’s all about the experience of creating your own teddy bear. They are leaders in the interactive retail entertainment space."

Founded in St. Louis in 1997, Build-A-Bear Workshop is only global company that offers an interactive make-your-own stuffed animal retail entertainment experience with approximately 400 Build-A-Bear Workshop stores worldwide. These include company-owned stores in the U.S., Puerto Rico, Canada, United Kingdom and Ireland, and franchise stores in Europe, Asia, Australia, Africa, and Mexico. The company extends it brand relationship through its website, buildabear.com®.

The rapid growth of the retail business and other channels in North America was the key driver of the project with TXT.

"With the additional complexities of direct and indirect channels in multiple countries, our need to increase our capabilities to plan the business has become a high priority. We needed the flexibility to manage a mixed-model environment combining both central and decentralized planning, and the ability to work in multiple currencies," said Jeff Fullmer, Managing Director Planning and Allocation, Build-A-Bear Workshop. "After a stringent selection process, we chose the flexibilities of the TXT Retail Planning solution. Their team of experts will work with us to implement our unique and specific requirements."

TXT Retail Planning will provide Build-A-Bear with a single platform to manage their Planning from End-to-End, including advanced simulation capabilities and analytics.

"Build-A-Bear’s challenges of multi-channel and global retail are playing directly to our experience with some of the world’s most innovative companies. We are delighted to assist such a talented organization in their journey to growth, while adding another top brand to our expanding North American customer base. TXT confirms its strong commitment to the Retail sector with new important deals, additional resources and product innovations including the recent launch of the TXT AgileFit methodology," concluded Charness.